BUSINESS NETWORKING – ENABLING FUTURE, NURTURING SUSTAINABILITY

INTRODUCTION

It all started with a casual search on Google, with a simple search phrase business networking, followed by few random profile hopping over the networking major LinkedIn.

Professionals post interesting topics, share amazing stories but very few becomes a food for thought.

BACKDROP

Coming back to the point, this gentleman being one of the most successful entrepreneur, retail business consultant, has a keen interest towards culinary practices & a pro blogger– quite naturally he was able to represent his bit of thoughts in black & white requesting & welcoming diversified perspective on the topic.

Pretty interesting one though.

By this time, you must be thinking what was it all about?

THE REAL QUERY

The question was very simple – as Linkedin is adopting several features like Facebook & Instagram, is it diluting the seriousness of the platform.

SOCIAL NETWORK MARKETING

When you start your journey as a start-up or managing a mid or small scale business initiative business networking is a must.

It’s pretty obvious one of the key phrase you will be using frequently – “networking groups near me”, and that is exactly the story of the repeated success of multiple social media platforms.

Where the data speaks, connects people – rather likeminded people or businesses on a larger perspective with a business objective.

That is exactly the goal of social network marketing.

JUSTIFIED VS. NOT JUSTIFIED

Now, when you talk business, more about the professional works as a marketeer, business development or finding new clientele for your products or services all are doing the same thing.

If we notice carefully, we shall find a common characteristics among the successful businesses where they do two things.

1. They try to fulfil and the primary needs & unspoken desires or address their pain areas.

2. Maintain a relationship to build a steady audience.

Failure to understand the customer’s requirement is directly proportional to a venture’s success ratio. Hence rather focusing on their needs they should focus more on the customer insight.

When we care about our customers, it shows.

When we understand them well, they know.

This is a real fact irrespective of the scale of your business.

WHY IT IS NEDED

When we search best anniversary gifts or Christmas gifts – we find lot of listings.

However, these days we get to see lot of handmade market places like Amazon, ETSY, handmade design providers, boutique gift shops & local craft shops are also popping in.

Similarly, if you search for best artisanal products or sustainable bags you will get listings, where handmade items are making wonders like denim tote bags, denim handbag, denim backpacks .

When people search "best handmade stoles" with a fabric variation of KADHI COTTON or JAMDANI they also get small initiatives providing support to the artisan community.

Even, during this upcoming festive season if you are planning to buy a set of cushion covers, a table runner or could be a set of table mat – you might get listings from local shops who are promoting fantastic artifacts which are creative yet essentials.

BEING "VOCAL FOR LOCAL"

When we are making hue & cry about saving the artisan community, driving awareness about inclusive approach & run projects like fair trade or sustainable livelihood development campaigns - We are trying to give a space to the local business.

Proving a platform to speak out and reach the audience. Leveraging a wide arena where they can serve more.

Who knows the future, where these local ventures could make a difference to people’s life.

Even, companies like Google is also engaged them to support the small business. (Read Here)

Small entrepreneurs, Artisans are looking for a scope and we need to stand in solidarity.

CONCLUSION

So, effectively we CRAFTINENCE might be found on the platforms like Linkedin or CO who are more & more adopting several features like the known ones but – the core remains the same.

It’s the people who love to interact with each other or business.

Build relationship and grow.

The more we connect, share stories, understand their challenges we shall be equipped more to find resolutions, serve more and perhaps do more by adding value to our customers.

Because, you might be having a boss, but customers are the super boss.