HANDMADE LOVERS SHOULD KNOW THESE FACTS

Introduction

The importance of the Indian handicraft sector in the entire Indian economy is enormous. It is considered as one of the primary contributors towards the national employment generator and significant share holder in country’s export activities.

With the fragmented count of around seven million regional artisans and ever-growing numbers of exporters for regional art & craftsmanship in the national & global market the scope seems to be highly interesting.

Specially during & post covid phase, as the people are becoming more & more reliant and conversant with the technology driven distribution channels, handicraft sector specially the Indian artisan community needs more & more participation to promote their skill & the creative productions.

Are you searching for “Handicraft Shop Near Me”?

No matter if you are in India or abroad, if you have a smart phone or a laptop you have all the power to enable you do what ever you want from market or local shops without visiting at the market or standing in a long queue, specially during this phase when you need to avoid physical proximity.

So, if you are one of the audiences which is valued of approx. $650 billion in 2020 and expected to experience a steady industry wide growth of 10.9% during 2021-2026 period and often use the above keyword while searching on Google or any other search engines – then that’s our inspiration to delve into this interesting journey.

Selling handicraft – the art of relating consumers with the craft

When we are talking so much about digital transformation, using jargons like Phygital- almost all retailers are suddenly becoming conscious about being E-tailer or at least have the digital footprints to promote their bricks and mortar shops. It’s not always true that the advent of the E-Commerce is the key factor why the offline shops are failing, but in most cases, you can find a nice tandem and balancing act. Having said that it’s a harsh fact for those who were failing to provide customer satisfaction.

But if you are selling handicraft, itself it’s a mammoth task as any Craft is all about satisfaction which is again intangible, consumer specific and dynamic. Hence its all about ascertaining the fine line between the consumption, relativity and bridging the gap.

Here we exist as CRAFTINENCE – we consider it as a consortium of craft, artisan & competence.

Few points we had tried our utmost to cover during our journey which could be a possible road map to promote Indian artisans & their handmade products. Despite the presence of number of existing market players, marketplaces giants and competitors we always believe in cooperation and working jointly and make our business a mission led activity.

That’s to highlight the tradition of the rich Indian crafts.

So, if you are a budding entrepreneur planning to promote handmade or an online buyer, consumer, online shopper of handmade items.

Read more How People are engaging in online shopping during pandemic or check our following ideologies that makes the whole journey an experience:

PRODUCT SOURCING IS CRUCIAL

Products are the determinant of business success or failure. Hence choosing the right product defines the roadmap. If you are new to this industry or need to understand the products technical aspects you might want to partner with the artisans, discuss their issues, visit handicraft stores, shops & boutiques, check out their product line ups, drop in to the fairs (not recommended during pandemic of course).

MARKET RESEARCH GIVES YOU THE EXTRA JUICE

Any business requires a base to initiate steadily. The more you have the insight about what you are doing and why? You will have more answers for How to do & when. For this market research is essential specially in this era when people are more and more becoming online shopper and digital consumers. Hence data gives you the power and proper market research will keep you updated about the recent trends, current industry updates, customer feedback to make any adjustments, innovate effectively.

SIMPLE CATALOG MAKES THE REST EASY

Proper cataloging is required to represent your products systematically and in a more composed manner.

By the way Google also loves them who are organised & systematic.

PRODUCT CATEGORY MAPPING – MAKING THE RIGHT MATCH

For this identifying the parent category followed by the sub child categories are important. Its always better to first make a super set and gradually collate and make smaller super sets and represent in a structured fashion. This is indispensable when you are dealing with multiple categories for easy tracking and strategic browsing comfort for your buyers or the E Commerce website or portal’s visitors.

PRODUCT PRICING IS NOT ALL

Once your customer is convinced and decides to buy, the next thing you need to learn is to get the product pricing in place. Here you need to be extra cautious as we need to balance between your cost & the product price the buyer is ready to spend. Having said that considering the convenience and shopping experience the product pricing needs to play a balancing act.

We always try to pay our artisan fairly and we do not compromise on quality & we believe quality doesn’t come cheap.

But we try to put our pricing strategy so dynamic that it touches the sweet spot.

PEOPLE LOVE STORIES & PRODUCT IMAGES SPEAKS THE STORY

Selling handmade is interesting as the handmade finished item passes through several stages. This alternatively gives you enough scope to capture those tiny moments which could be used for story telling sessions. Ideas would make the difference and its always more important how you are saying than what you are saying.

Handicraft market is vast and with the advent of technologies its widening the scope of reaching more and more consumers in a strategic fashion and its interesting to see that more & more people are helping this cultural heritage of India which shapes the national economical growth and provides sustainable development. What could be a great idea than this to become a contributor in supporting Indian artisan community while witness how India achieves the sustainable development goals 2030 by meeting 17 SDG goals.

We understood that buying Cushion covers online could be a challenge unless we bridge the gap. So we ensured the availability of cushion covers online in india and abroad. With our seamless online portal CRAFTINENCE.COM and via our marketplace availability at Amazon we tried to fulfill almost all the orders during this crucial time maintaining all the hygiene factors and contact less deliveries leveraging High rich online shopping experience.

Why is the issue of sustainability important for development?

Business is normally for making profits but as a social startup its our responsibility to stand beside the artisan communities and self-help groups during this tough and challenging moment. We are making hue and cry for being self-resilient, engaging us for campaigns like atmanirbhar bharat etc but very few actually resembles what they preach.

People are looking forward to global innovation index for the ranking but we are engaged to do our part. As the NIFT 2021 results are out India will have enormous amount of design talents available who are skilled enough in design and aesthetics but what it requires is to com up with an innovative idea which would make a difference and impact life.

What we are offering?

You can pick from a wide range of cushion covers we have at our HOME DÉCOR segment.

In the colorful segment we have KIARA KILIM CUSHION COVERS, ANDY KILIM CUSHION COVERS, ASMI KILIM CUSHION COVERS.

For those who love the beauty of the shade blue we present NAVY YELLOW, BLUE KILIM CUSHION or MULTI COLOR CUSHION COVERS.

For subtle shades we have EVA KILIM CUSHION COVERS, ZIA KILIM CUSHION COVERS.

In order to get bit of extra relaxation you might want to go for STRIPY KILIM CUSHION COVERS or FIERY KILIM CUSHION COVERS.