Young shoppers are investing in sustainability - Changing the trend towards conscious consumption

Recently the word “Conscious consumption” has taken a high priority in the world of fashion.

Since the Gen-Z and the millennial consumers are contributing the majority portion of the consumer audience, there has been a tremendous shift in investing in sustainability while opting for shopping or online shopping.

Clothing stores near me – expect a different result set

Whenever buyers decide to shop something, they prefer to do a bit of research on product specification, variations, pricing etc.

Fashion house, Manufacturers & designers are considering sustainability more and more in their textile design process.

Don’t get surprised if you see “Sustainability Quotient” as a key parameter against your online search for Clothing stores near me.

Responding to the changing trend

Since the fashion industry is predominantly contributing the lion share of the carbon footprint & wastes by means of fast fashion, usage of cheap, environment unfriendly materials, consumption of water and inconsistent wages pay out to the labours.

People are moving their preferences more towards sustainable products, sustainable labels, slow fashion, relies on natural resource conservation, usages sustainable packaging & follow ethical practices in their production cycle by addresses on sustainability factors.

This shift became more visible during the recent 2 years while the entire globe was going through the severe crisis like the pandemic. Hence if you are producing, or offering fashion & accessories in your retail outlet, online shop, boutique to your consumers then sustainability should be a prime factor to consider.

Social Media driving slow fashion

Society consist by people and social media is just a reflection of their thought process, preference and their views. Its an amazing medium which portrays what is trending and what people are looking for. Its very much evident that most shoppers & online buyers are opting for second hand & abandoning the mass-producing brands to avoid wastages.

Ethical closet is the in thing now, people love to plan their wardrobe to be more ethically enriched. They are shifting from using TikTok to Depop – a digital treasure trove of second-hand items.

Reuse & Up-cycling is the new mantra of supporting sustainability

Reuse of products extends the lifespan of the item.

Textile is also no exception.

Clothes are being recycled, reshaped and offered to be reused to reduce the resource wastage so they never make their way to the trash.

Business initiatives are offering Pre-Loved Marketplaces & rental services which showing a new path breaking opportunities for small business ventures while walking towards sustainability.

So, its very much evident that avoiding the consumption impact on our plant is no longer an option. Responsible consumption is gradually becoming a part of our lifestyle – not only in fashion but in every aspect of life.

Hence, at Craftinence™ we had tried to incorporate the conscious consumption concept in our offerings. So, if you support authenticity of being handmade, sustainable & eco-friendly do check out the following items which address sustainability issues.

1.       Handwoven Cushion Covers – Authentic handmade Kilim Cushion Covers

2.       Pure Cotton Cushion Covers – Handmade local craftsmanship, Softness of pure Cotton

3.       Upcycled Denim Totes – Urban Cool Design, Up cycled Denim

4.       Inspired by Nature – Amazing Side bags using cotton wastes

5.       Indigo Desire – Handwoven upholstery dipped in Indigo –blending handmade with

Aside fashion interior & home improvement segment also needs to address the sustainability factors in their own manner. Fashionable yet having the value addition of being ethical will have the added edge over the status quo products.

Hence, utilization of the waste materials to create something beautiful would always have a greater demand and attraction.

Artisanal product would provide a different dimension as every single item would have the human touch of an artisan or as an artisan community or self-help groups.

People searching for Fabrics, Viscose, Muslin now looking for sustainable textiles, handwoven pure organic cotton & usage of natural dyes.

They are constantly innovating blending their amazing skillset with new concepts for making urban cool fashion while extending the life of any product which would add value in human lifestyle.

Thus, the demand curve of sustainable products is going upwards, and people are leading or shifting towards conscious consumption.