THE DENIM STORY

One of the most comfortable outfit among the youngsters are the JEANS. There is some comfort quotient persist about slipping on a good pair of denim jeans. Due to the rugged characteristics of the fabric, jeans seems to be scoring higher in comparison to the other fabrics. As we more get obsessed about wearing jeans more and more – we tend to accumulate pile of sturdy jean fabric gradually in our cupboard.

And the story begins from there.

CREATION OF SOMETHING INTERESTING

Using your wearable & dumping it away in the corner is so cliche, where the new trend is to reuse your unused products to get the best out of it. Thus you initiate the concept of up cycling in order to reduce solid wastes from the environment. Produce something which is instinctive, creative & have a purpose to address a need.

CONNECTING THE RIGHT DOTS

Sewing is an interesting technique through which you can transform your solid wastes in to something even more interesting. It’s the most sustainable & practical approach to get benefited out of the object you already have. Be it a DENIM TOTE BAGS to trendy looking SLING BAGS or a quintessential for every travel - a robust DENIM DUFFEL BAGS to a sleek laptop sleeve for students or corporate, the idea that you need to trust upon to create something beautiful. The design plays a pivotal role where the sense of aesthetics, selection of the shades & the designing a proper pattern is a must.

SUSTAINABILITY IN FASHION .. REALLY?

So far & even today most of us are thrilled to spend thousands over costly garments, accessories just to ensure we look trendy, fashion conscious & up to date. But, a new revolution has already initiated as we can see people are going against the trend and this is so cool.

Behind all the glitz and glamour of branding & marketing propaganda, all it gives a fast moving fashion. As a result we tend to reject or dispose more to keep a pace along with it. This creates solid waste which is gradually polluting our mother earth. 

UNDERSTANDING THE TRUTH

In order to understand the whole game, you need to go behind the story and delve in to the nitty-gritties of how the fabric being produced to get the best possible product.

As a part of the constant market dominance brands compete with each other by innovating & introducing new product line ups. But the more you produce, the more you pollute. Usage of synthetic fibers, toxic chemicals, artificial dyes, intensive water usage takes a toll on the natural resources which are scarce.

HOW WE CAN CREATE VALUE?

Not only that, after taking a toll on the natural environment the garment life span had reduced substantially & the production rate has gone higher. Naturally the generation of wastages triggers. As the proverb says we need to prevent before its too late – hence we had started our journey considering sustainability at the core. We source our products which creates value. Produce something which can reduce wastage and recycle so we can get something that could be used further and address our pain areas. Products crafted by the fellow artisans reflects a spark of intelligence, creative streaks and an honest effort to make a product which is truly sustainable in nature.

As we engage our female fraternity & people from the lower income group – we support the culture of community development, skill development & woman empowerment.

At CRAFTINENCE we are always in support to the artisans, engage us which can make their life better by adding value while touching people’s heart. 

Checkout our lineups of SUSTAINABLE DENIM BAGS – crafted with due diligence, innovation & reflects craftsmanship.

Let’s celebrate a walk towards sustainability which would be mutually beneficial.